The Longines Conquest is a legendary name in Swiss watchmaking, with a history stretching back to the mid-1950s. While the earliest models are icons of the mechanical age, the collection evolved, and the examples from the 1980s and 90s represent something entirely different but equally compelling. This was an era when Swiss brands, having mastered quartz technology, were creating confident, modern, and exceptionally precise timepieces. This two-tone Conquest is a fantastic product of that time—a watch that perfectly captures the “sports elegance” aesthetic and showcases the high-quality execution that Longines is known for.
This particular Reference 4940 is all about the details. The watch is defined by its distinctive bezel, which features alternating brushed segments and polished, gold-tone “claws” that integrate beautifully with the two-tone bracelet. This design element gives the watch a unique and sophisticated character. The original silver dial has a subtle texture, set with applied gilt indices and a simple handset that keeps things clean and legible. The combination of stainless steel and gold-tone accents provides a versatile look that can easily be dressed up or down, making it a perfect daily wearer. Inside, a high-grade Swiss quartz movement ensures this watch is as reliable and accurate as it is handsome—a true grab-and-go timepiece.
In our opinion, neo-vintage watches from this period represent a sweet spot for collectors and enthusiasts. You get the robust build quality and precision of modern watchmaking combined with a distinct design language that has become classic in its own right. This Longines Conquest is a perfect example: it’s durable, incredibly stylish, and offers a tremendous amount of watch for the money. For someone looking for a distinctive and reliable daily watch with a great Swiss pedigree and a cool, late-20th-century vibe, this piece is an absolutely brilliant choice.